PARTICIPACTION -- a Canadian fitness & health organization --  had its heyday in the 70s and 80s but by the late 90s had disbanded. In 2007 a small group of people wanted to bring it back from the dead. Their efforts were needed indeed.  Canadian kids were in jeopardy. In fact, their inactivity was potentially going to make their generation the first in history to have a shorter life expectancy than their parents.

 

There was much to do. And many messages to deliver.